Who You Are
The Leader of User Acquisition will leverage significant relationship of key accounts/ stakeholders to drive profitable growth. You will own acquisition performance while leading strategic acquisition plan & direction of monetization as well as explore new market opportunities for further business development in Telecommunication and Media Entertainment.
What You'll Do
1. Business Development Management
- Proactively gain understanding of Zalo’ ecosystem (i.e. Zalo App, Zing MP3, Zing TV, Zing News and Baomoi) and its services.
- Partnership with key accounts/ stakeholders in Telecommunication and Media industry
- Build and continuously maintain relationship with new key accounts for further strategic cooperation.
- Business acumen mastery along with identifying and targeting new market opportunities.
- Manage KPI and assess business direction for accurate route outlined, assign to execution team for specific action plans with proper operation and allocation.
- Bring leading analysis and insight to acquisition funnel measurement, including helping to define & set goals for key performance indicators.
2. User Acquisition Management
- Develop strategic and sustainable user acquisition strategic plan on all mobile platform, driving continued high-quality volume to Zalo’s ecosystem, optimized direction for effective monetization outcome.
- Drive relentless culture of experimentation on all key channels while also ideating and establishing new user acquisition funnels for endeavor experiences.
- Own cross-functional and strategic communication setting on user acquisition plans.
3. People and Team Direction Management
- Play a lead role in hiring, training and developing a top-class team to lead campaign execution, optimization & analysis.
- Oversee highly detail-oriented opportunities and issues, consult tactical execution for team.
What You'll Need
- 5+ years of experience at Business Development/ User Acquisition/ Distribution in the industry of Telecommunication/ Media Entertainment/ Digital Products.
- 3+ years managing a team of User Acquisition/ Sales/ Business Development/ Distribution.
- Demonstrated ability to effectively manage and optimize acquisition strategic direction on Zalo’s mobile platform ecosystem.
- Demonstrated ability to communicate and negotiate and sale professionally our business in both Vietnamese and English
- Proven ability to partner with key accounts and external leadership as well as explore new market opportunities to drive successful business outcomes.
- Significant experience or strong network in Telecommunication/ Media with passion for technology/ digital products is a plus.